Pauline’s experience is a unique blend of strategy, brand building, marketing, advertising, digital and finance. As Partner, Strategic Clarity at Crux, she helps clients achieve clarity and alignment starting from their distinctive purpose, value proposition, brand and/or vision through to culture and strategic direction. Prior to co-founding Crux, she worked in advertising for many years where she provided strategic leadership for agency clients. She also built and ran a successful digital marketing company for multinational advertising agency BBDO. Pauline’s first career was in investment banking. She has an MBA from McGill University and a BA in Economics (Honours) from the University of Victoria. 

Pauline serves on the Board of Directors of United Way British Columbia and Arthritis Research Canada. Previously she was Chair of The Polygon Gallery, a Director of the BC Wine Institute and a Trustee of the Vancouver Art Gallery. 

As a subscriber for many years, Pauline has been awed by the brilliance of Ballet BC. She believes that the arts are essential for insight, understanding, connection, and joy, and is truly honoured to contribute on the Board of Ballet BC.